What do Demna’s former Swiss residence, sacred geometry, and Swiss healer Emma Kunz all have in common? They all served as the underlying inspiration for Marcela Velez’s newest numerology-driven venture, House Number .01. Launched today, September 9—a.k.a. 9/9, nine being the number that represents completion—the made-to-order brand marks a new chapter for the handbag designer, one that centers slow, intentional design. “I wanted to create a product that is more than just a physical material product or a fashion object,” Velez tells Vogue. “Each bag, each piece, has a beautiful story and a specific frequency of energy because every single element has been thought of with a very specific intention.”
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Marcela Vélez Osorno isn’t interested in playing by fashion’s so-called rules. Instead, she’d rather do things her own way by rethinking the way the current fashion system operates and repositioning accessories as collectible objects du jour that don’t adhere to any kind of typical traditional seasonal drops or production times. In 2012, she served as the co-founder of the successful, celebrity-loved bag brand M2Malletier, which had lasting power up until the pandemic, when things slowed down and she became a mother. Now, she’s launching her new project, House Number .01. Consider it a curation rather than a collection, with a slow fashion approach that offers shoppers one made-to-order product at a time, created out of top-tier materials, which can be totally customized.
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